Air Jordan 35 Official Images and Release Date
The Center of Gravity colorway of the Air Jordan XXXV is a nod to the original Air Jordan V on its 30-year anniversary. The colorway releases September 27 in China and October 17 globally.
The 35 years of game-changing innovation that’s guided the history of Jordan Brand footwear includes taking the most valuable performance features on the court and making them even better for the world’s best players. Refining the most responsive cushioning platform in basketball, the Air Jordan XXXV taps the technology behind the Eclipse Plate and evolves it to help unlock Zoom Air for a more responsive feeling in the heel and forefoot.
In the Air Jordan XXXV, the Eclipse Plate 2.0 builds off its original form in the XXXIV to get the most efficient energy return out of those Zoom Air units. With reduction once again as the shoe’s guiding philosophy, the design is an example of performance and aesthetic innovation that remains at the core of Jordan Brand’s on-court presence.
“The Air Jordan signature shoe has and will always be the most important shoe we make each year,” says Craig Williams, President of Jordan Brand. “Basketball is where the Jordan Brand started, and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court.”
Like the stepwise evolution of the Flight Plate, the shoe’s evolution is a matter of degrees. First, the Eclipse Plate 2.0 system wraps up higher along the midsole to help improve the lateral structure and support.
Also new: a visible Zoom Air unit in the heel , compared to the encased hex Zoom heel unit in the Air Jordan XXXIV. The exposed nature of the Zoom units provides space for the bags to expand, and subsequently, to contract back when making cuts, sprinting and jumping.
The herringbone traction pattern is a traditional yet best-in-class design, responding optimally to multidirectional footwork and giving athletes a superior first step and the ability to cut on a dime.
The upper features Flightwire , a Jordan-unique expression of traditional Flywire that is sleek, lightweight and keeps the foot locked down. There is a Kurim cage underneath the Flightwire to help provide extra support.
While the shoe’s visual identity is fixed on the Eclipse Plate 2.0, other visual details link the silhouette back to Jordan Brand tradition, specifically the Air Jordan V, with its tongue top design and its Kurim detailing and molded foam pods around the collar of the shoe. Jordan Brand athletes and consumers asked to bring back suedes and other premium materials that the brand historically established on the court. Interpretations of leather and suedes and other handmade touches point back to the Jordan Brand language of luxury, but done with functional purpose for the final product.
“Integrating premium materials and textures was a priority for the Air Jordan XXXV,” says Tate Kuerbis, 2020 Newest Air Jordan 35 XXXV “DNA” Chicag For Sale Jordan Brand footwear designer. “The brand has a history of giving these materials an aspirational quality. When players see it, when they touch it, they feel like they have the power of the Jumpman behind them. Everything we do has to tie back to making the best basketball shoe on the planet.”
“I feel so athletic in the new Eclipse Plate. I can feel it especially when I get into the lane — to be able to plant, go up, create contact and finish. Every time I get a board, I want to tell my teammates, ‘You saw my bounce, right?’” — Kia Nurse, guard for the New York Liberty
“The XXXV is comfortable, supportive and lightweight, to the point that I don’t even feel like I’m wearing it. I can play my style without even thinking about it. I was shocked that Jordan could take the Eclipse Plate in the XXXIV and upgrade it in the XXXV.” — Jayson Tatum, forward for the Boston Celtics
“I’m always using change of speed to set up the offense, and on defense, I need to react quickly. The herringbone traction helps me be fast on my feet.” — Guo Ailun, guard for the China Men’s National Basketball Team
“The 35s feel broken in right out of the box. I love the fit around my ankle and how comfortable they are.” — Rui Hachimura, forward for the Washington Wizards
Fragment Air Jordan 35 XXXV DA2371
The Warrior colorway draws inspiration from Jordan Brand athlete Rui Hachimura’s identity and a Kanji-inspired samurai logo, designed by his mother in honor of his family’s name and warrior spirit on the court. The colorway releases October 21.
In a blue and black colorway that harkens back to Hiroshi Fujiwara’s Air Jordan I Fragment collaboration from 2014, the Air Jordan XXXV Fragment includes leather overlays and the brand’s double lightning bolt on the heel tag. It releases October 28.
Refreshing the iconic Fire Red colorway of the Air Jordan V, the Air Jordan XXXV DNA colorway is a nod to the fiery fighter plane ethos and intensity of the ’90s. The colorway releases November 11.
Designed for Zion Williamson, the Bayou Boys colorway alludes to the vibrant diversity of New Orleans and includes crackled faux-gator leather, a marbled plate and a gum bottom. Air Jordan 35 “Gun Smoke” Sport Shoes DJ6166-006